"I know of no one who understands modern society, the turn of events or especially the internet, better than Jesse. He is the smartest young man I have encountered over my professional career."
— Allan Gregg, Chairman of Harris/Decima.

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Technology Trends for 2010

Posted Tue, 12/29/2009 - 16:26 by jesse

As another year comes to a close I thought I'd share some brief thoughts on what I anticipate for the world of technology in 2010:

The Might of Mobile

Mobile technology will continue to be a dominant trend as smart phones go from being tools for professionals, to devices that just about everyone has or wants.

A lot of the growth in the mobile sector is driven by applications. A related platform that I think will thrive in 2010 is Augmented Reality (o/k/a AR).

Augmented Reality is an effort to bring the qualities of the web to the physical world by literally adding a layer of hypertext on top of our material reality. Often described and associated with the concept of the "Internet of Things", the idea is to unlock web-based information associated with each object or location.

As a concept AR has been receiving a considerable amount of attention and investment. The recent announcement of advertising in AR will have a powerful and also normative effect.

In this regard, "hyper-local" advertising will be a big trend in 2010, and it will be driven by mobile and AR applications. This will be a way that Twitter starts to cash in, for example, bu having localized ads that target people in particular cities or neighbourhoods. If you don't want to be exposed to these ads, you'll be able to pay a premium and get Twitter with spam filters.

Tablet Computing

I'm kind of excited about the (re)arrival of tablet computers. Apple has one coming out in the spring, Google is rumoured to have one out in early summer, and I've been playing with Nokia's N900, which calls itself a tablet.

What excites me is the combination of mobility with traditional computational power and abilities. On the one hand, it will further drive the development of mobile applications, with the tablets marketed and treated like mobile devices. On the other, they enable a truly rich multimedia experience with their expanded touch screens and user interfaces.

One of their impacts will be to continue to accelerate the rate of technological change as evolution happens faster and companies push out new products and upgrades to keep up.

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