As a metaphor the internet affords all sorts of sensational and melodramatic language. I regular receive emails from public relations professionals representing clients who claim they are starting a revolution or changing the world forever.
Last week I got such a message regarding an announcement from Cisco, who are "the leading supplier of networking equipment and network management for the Internet." In this email, I was told that Cisco would make an announcement that would "forever change the Internet and its impact on consumers, business, and government" and that was all they could say.
Yesterday Cisco made their announcement, the introduction of their next generation router, the CRS-3, and the media seemed to walk right into the hype.
